The missing layer between your bid and the win
When procurement takes over and decisions go quiet, Yappy gives you the influence you need to stay in the deal.
But what is Yappy?
It’s how you reach, align, and influence the stakeholders who matter—especially when your team can’t be in the room and during the dark period in RFP processes.
Yappy Always-On educates and aligns the decision chains at the right companies before opportunities exist. So when the right deal opens up, they already know who you are and what makes you different.
Yappy Tactical delivers short, targeted videos to decision-makers in live deals where they’re already spending time online—on LinkedIn, industry sites, streaming platforms, and more. The videos are served during critical phases of the sales process and are purpose-built be consumed and understood, not just seen.
Key decision makers from our target client started repeating stats and messaging from our Yappy program in meetings. There was no other way they could have been exposed to this messaging. It works.
C-Suite Employee
Tier 1 Design & Construction Company
Where Yappy fits in the modern sales and marketing technology stack
Systems of Close
Tools for RFP response, Proposal management, and Contracting
Systems of Influence
Yappy – Influence Infrastructure
Crafted, layered messaging that doesn’t just reach decision-makers-it helps them absorb the deal-specific reasons you should win.
Systems of Reach
Be visible when others go dark
The only platform that can comprehensively educate and align decision chains in live deals when things go dark.
React in real time
Pull levers to get the right information absorbed by the right functions and roles in a deal.
Insight into what matters
Clearly see how you're reaching and influencing key functions and specific roles within the decision chain of a deal.
Some of the industries we serve
Mining
Energy
Engineering
Manufacturing
Professional Services
Finance
Construction
Technology
Education
Logistics
Hospital and Health
Built for influence. Not for inbox noise.
Yappy is:
- A decision-chain influence platform
- A tool to help great companies get seen and understood
- A visibility engine for active deals and accounts that matter
- A system to reach stakeholders others can’t
Yappy is NOT:
- A lead gen or ABM tool
- A mass outreach solution
- A top-of-funnel marketing play
- A CRM or pipeline management tool
Win the deals you deserve
Book a quick demo to see how Yappy helps you win procurement-driven deals, shift perceptions, and compete without dropping your price.
