Blog
The Yappy Blog explores the future of complex B2B sales—covering trends, strategy, and insights around stakeholder influence, decision chain alignment, and how to win the deals that matter most.
Why Deals Die in Silence—and What to Do About It
Gartner Says 74% of Buying Groups Experience “Unhealthy Conflict.” Here’s How to Fix It.
The Myth of Personalized Messaging: Why Stakeholder Alignment Wins Deals
Compliant Growth in a Post-Privacy Area
Introducing Decision Chain Influence: The New Infrastructure for Winning Complex B2B Deals
Where Martech Ends, Yappy Begins
The Era of Easy Growth is Over—Now It’s About Winning the Right Deals
You Can’t Win Multi-Million Dollar Deals With Single-Threaded Sales
Why Contact-Based Outreach is Dead—and Risky