Blog

The Yappy Blog explores the future of complex B2B sales—covering trends, strategy, and insights around stakeholder influence, decision chain alignment, and how to win the deals that matter most.

Where Martech Ends, Yappy Begins

The Era of Easy Growth is Over—Now It’s About Winning the Right Deals

You Can’t Win Multi-Million Dollar Deals With Single-Threaded Sales

Why Contact-Based Outreach is Dead—and Risky

Introducing Decision Chain Influence: The New Infrastructure for Winning Complex B2B Deals