We're building the infrastructure for influence in B2B sales
Yappy empowers teams to win big, complex deals by aligning the right stakeholders at the right moment. We pioneered Decision Chain Influence™ to fix a critical sales problem: when your message matters most, it often goes unheard.
Why Yappy is so important today
Our mission is simple: Make the right roles understand you—when it matters most.
Yappy exists to help great companies get chosen—not just considered—by ensuring their value is understood by the stakeholders who decide.
Meet the Founder
Since its inception, Yappy has been led by award-winning entrepreneur Kohen Grogan—named 40under40 at 28 and a Rising Tech Star to watch by Virgin Voyeur Magazine. Kohen transformed a $2K garage startup into a multi-million-dollar scale up, successfully launching into North America.
He has served as a non-executive director and advisor for organizations like Entrepreneurs’ Organisation, Edith Cowan University, and Classroom of Hope. With PhD-level research on generative audiences and communication disruption under his belt, Kohen is also a sought-after keynote speaker, captivating audiences at events for organisations such as KPMG, The CEO Summit, EO and Westrac Cat.
Kohen is focused entirely on Yappy reaching their bold vision and goal so he can set up a significant philanthropic fund dedicating the majority of his personal wealth to making lasting impact in health, education, hunger and environment.
Meet the Leadership Team
Advisors
- Served as White House Fellow
- Special Assistant to the Secretary of Commerce
- Cabinet Secretary under President Gerald Ford
- CEO of 3 companies to become global leaders in their industries
- Global Chair of the World Presidents Organization
- Led corporate business development for Amazon WW operations, its global logistics and fulfillment business
- Led strategy and corporate development at Revinate, a leading SaaS platform in the hospitality industry
- Founder and CEO of NileGuide, an award-winning trip planning website
- Multiple leadership roles running GTM teams
- Seasoned marketing executive with a strong track record of creating categories
- Driving growth for venture-backed B2B SaaS companies, including Tesorio, Zipline, Revinate, and Thanx
- She began her career in product marketing at Adobe after graduating from Cornell University
We’re building something different. Come build it with us.
Yappy is growing quickly and always looking for great talent.
Our Values
Yappy Group has a pretty great set of values. They don’t just sit on the wall of the office – they are lived and breathed daily. In fact, these values are used to reward and recognize team members. They are everything you can expect to experience when working with us, and what guides us in working with companies who share similar values.
Think different.
Find Better.
Done on time.
Every time.
Genuinely care.
Serious. Fun.
Communicate.
Consistently. Openly.
Always Hungry.
Professionally.
Collectively.
Smells like Team
Spirit.
Impact & philanthropy
Yappy is not only focused on driving significant impact for our clients, but through a philanthropic focus, Yappy’s founder is committed to giving back and creating positive impact to issues that really matter in spaces of health, hunger, education and environment.
To do this, we have a Big Hairy Audacious Goal (BHAG) to achieve a minimum unicorn valuation ($1 billion) by March 29 2029 so our Founder can dedicate the majority of his personal wealth to establishing a philanthropic fund to continue this work with greater reach.
On the way to that goal, Yappy continues to support a number of impactful initiatives.
Some include: pro-bono work for charities to drive donations for fundraising initiatives in the space of mental health and suicide prevention, supporting DGR1 status charity Classroom for Hope to enhance childrens’ access to education by building schools in Lombok, Indonesia with blocks made from recycled plastic waste and sponsoring scholarship programs for Business Schools.