Compliant Growth in a Post-Privacy Area
Privacy is Changing For more than a decade, contact data was the fuel that powered sales and marketing. The playbook was simple: scrape, collect, enrich, automate outreach, and repeat. It was fast, efficient, and — for a while — wildly effective. But those days are over. We’re now living in what can only be described […]
Introducing Decision Chain Influence: The New Infrastructure for Winning Complex B2B Deals
What’s Changed in B2B Sales B2B sales have always been complex. But today, they’re chaotic. In a world of flattened markets, budget scrutiny, and multi-stakeholder buying, getting access to a single champion isn’t enough. Winning the room—the full decision chain—has become the new requirement for success. Yet most companies are still using tools and strategies […]
