Introducing Decision Chain Influence: The New Infrastructure for Winning Complex B2B Deals
What’s Changed in B2B Sales B2B sales have always been complex. But today, they’re chaotic. In a world of flattened markets, budget scrutiny, and multi-stakeholder buying, getting access to a single champion isn’t enough. Winning the room—the full decision chain—has become the new requirement for success. Yet most companies are still using tools and strategies […]
