The Myth of Personalized Messaging: Why Stakeholder Alignment Wins Deals
Conventional wisdom in sales says: “To win a deal, you need tailored messaging for every stakeholder.” It sounds logical—after all, a CFO cares about cost, an operations leader cares about efficiency, and IT worries about risk. But here’s the problem: Gartner’s research shows this approach can actually backfire. In fact, when suppliers over-index on individual […]